A Study on Cultural Difference Management Strategies at Multinational Organizations

Abstract

This study aims to reveal multinational company managers' perceptions of cultural difference management. For this purpose, data was collected by means of structured questionnaires and question forms, and the findings were analysed. The research universe covers the multinationals operating in Ankara. The companies in the research sample are: Coca Cola, MAN Tukiye A.S, Siemens, Real, Metro, CarrefourSA, Media Markt, IKEA, and Bauhaus. The research findings suggest that multinational company managers are aware of cultural differences, along with their advantages and disadvantages, that they believe in their significance for the advantages, and that they have the skills to turn cultural differences into advantages. (C) 2014 The Authors. Published by Elsevier Ltd.